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If you already have a email list of your customers, then target them on Social media
Usage
You can convert 40-70% of your email list to social media targets.
Limitations: Once you upload the email list to Facebook, you will not have a 100% success rate in terms of loading 10,000 emails and then creating an audience of 10,000 Facebook users. Facebook is matching your list of emails against the list they have of emails. Remember, email is one of the ways you log into Facebook, hence they do have this list. The thing is the email that they supply to your dental practice may not be the email they use use to log into Facebook, hence it will be a mismatch and therefore you cannot access that person. But don’t worry – you should still get a conversion rate of 40-70% of the emails you upload, which is still extremely useful. Previous test show that conversion rates regarding sales are much higher when you use a supplied email list audience!
If you already have a email list of your customers, then target them on Social media
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